Our omnibus surveys enable us to offer access to many groups, even hard-to-reach target groups.


Our wide range extends from large population-representative samples to specific industry-focused samples.


The data is collected with a focus at international, national or regional level, and is conducted online or over the phone depending on the accessibility of the target group.

For more information on our omnibus surveys and their conditions, please complete the contact form below.

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Population-representative samples
The German, Focus Europe, Focus Hesse, Focus Migration, etc.
Consumer samples
Focus New Car Purchase, Bankers Customers, Focus Millionaires, etc.
Business decision-maker samples
Focus Managers of Small and Medium-sized Enterprises, Focus Freelancers, Focus IT Decision-makers, etc.
Expert samples
Focus Analysts, Focus Paediatricians, Pet Shop Specialists, etc.
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IMR Institute for Marketing Research GmbH

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60313 Frankfurt am Main

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